I'm Tito Beveridge and I am the founder and owner of Tito’s Handmade Vodka. I’m from San Antonio, Texas. I went to Vanderbilt for a year then to UT, University of Texas at Austin. I graduated with degrees in geology and geophysics. I got into the oil and gas business and did that in Texas and then down in Venezuela and Colombia and ran heli-portable dynamite seismic crews down there and came back and started a drilling company in Houston, got tired of chasing the buck and decided to move back to Austin, TX.
I did ground water geology here and got in the mortgage business and it was when I was in the mortgage business that I started making flavored vodka for my friends for Christmas presents. That was in about I guess ’92, ’93. I was at a party one time and a stranger came up to me and said ‘Hey you’re the vodka guy’ and I was like no, contraire, I am the mortgage guy. And that’s when I kinda started thinking that this guy’s telling me I need to go sell my flavored vodkas and this was the first time I really started thinking seriously about it.
So when rates went up a couple points in the mortgage business I started going to liquor stores and ask guys if they’d buy my flavored vodkas, they said “No, go look at all the dust on the shoulders of those bottles there”. Then they said but if I could make it where it was smooth where you could drink straight then I might have something. So I asked them how you do that and they said “Well I don’t know, you’re the guy who wants to get in the vodka business.”
At that point I went and started trying to learn about how to distill and you know it was pre-internet and so there really wasn’t any information about how to make it. It was almost like there had been a book burning at the library. I got a bunch of pictures of old moonshiners and looked at a bunch of those photos and then kinda from looking at all those photos kinda just built a still that kinda looked like those stills. And then just kinda started cooking in that and just trial and error’d. I just kept messing with it until I got to where everybody liked my vodka better than the other stuff you could buy at the time. I basically just kinda kept working at it and working at it.